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elpkiosk elpkiosk
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6 years ago
In the COLA MINI CASE, Fizzy Cola's marketing research difficulties arise from which of the following basic research issues in cross-cultural analysis?
A) differences in consumption patterns
B) differences in market segmentation opportunities
C) differences in language and meaning
D) differences in economic and social conditions
E) differences in marketing research possibilities
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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