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darthmouse darthmouse
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7 years ago
Which statement about market segments is most likely true?
A) Most end-users are highly service-sensitive and highly price-insensitive.
B) In most cases, the same channel strategy satisfies the needs of all segments.
C) A segment’s demand for service outputs is typically unrelated to price factors.
D) End-users in a segment make trade-offs between product attributes, service outputs, and price.
E) Service outputs are more relevant to segment end-users in the business marketplace than in the consumer marketplace.
Textbook 
Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
Authors:
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krelinkrelin
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7 years ago
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darthmouse Author
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6 years ago
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