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Todd, an independent sales agent in the medical device industry, sells products made by six ...

Todd, an independent sales agent in the medical device industry, sells products made by six different manufacturers. Previously, Todd worked as a salesperson for only one medical device manufacturer. Since becoming a manufacturers’ representative for multiple firms, Todd’s sales have increased dramatically. What is the LEAST likely reason for Todd’s current success?
A) Todd relies on an efficiency template to monitor prices.
B) Todd offers a wide variety of medical devices to end-users.
C) Todd’s portfolio of medical products supports one-stop shopping.
D) Todd’s deep customer knowledge leads to repeat purchases and referrals.
E) Todd sells only the best medical devices produced by each manufacturer.

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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