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7 years ago
A firm should most likely outsource channel functions when the ________.
A) function requires company-specific capabilities
B) firm has resources that cannot be used for other purposes
C) firm cannot afford the set-up costs of creating an internal operation
D) firm has resources that are demanded in a volatile and prosperous market
E) firm’s brand equity relies on customer experiences with downstream service providers
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Marketing Channel Strategy

Marketing Channel Strategy


Edition: 8th
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7 years ago
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