A pull strategy is both common and effective in fast moving consumer goods channels.[b]True[/b] or ...

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A pull strategy is both common and effective in fast moving consumer goods channels.[b]True[/b] or ...

A pull strategy is both common and effective in fast moving consumer goods channels.
True or False?

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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