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What is the most common source of legal legitimate power in marketing channels?

darthmouse

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What is the most common source of legal legitimate power in marketing channels?

What is the most common source of legal legitimate power in marketing channels?
A) contracts
B) utilities
C) brands
D) rewards
E) values

Textbook

Marketing Channel Strategy

Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

Read 82 times

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I'll be forever indebted to you after this! Thankss

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