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rohu rohu
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6 years ago
The goal of managing the ________ is to understand why consumers make a sports consumption decision and to develop insights into the outcomes customers wish to attain from buying and consuming sports.
A) intangible product
B) augmented product
C) actual product
D) core product
Textbook 
Sports Marketing

Sports Marketing


Edition: 1st
Authors:
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kromonoskromonos
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6 years ago
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rohu Author
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6 years ago
thank you
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