In terms of the four E's of experiential marketing, entertainment experiences are passively ...

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In terms of the four E's of experiential marketing, entertainment experiences are passively ...

In terms of the four E's of experiential marketing, entertainment experiences are passively absorbed by fans through one or more of their five senses.
True or False?

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Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

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