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Which of the following is NOT a characteristic included in Kano's model of customer satisfaction?

Michelle Kelly

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Which of the following is NOT a characteristic included in Kano's model of customer satisfaction?

Which of the following is NOT a characteristic included in Kano's model of customer satisfaction?
A) must haves
B) reliability functions
C) performance factors
D) delighters

Textbook

Strategic Marketing

Strategic Marketing

Edition: 1^st

Authors: Mooradian, Matzler, Ring

Read 54 times

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w.i.l.l

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Michelle K. Author

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#2

6 years ago

Thanks for the marketing help

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