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Frito-Lay's ________ gathers daily sales data and sorts it by product line and by region. The ...

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Frito-Lay's ________ gathers daily sales data and sorts it by product line and by region. The ...

Frito-Lay's ________ gathers daily sales data and sorts it by product line and by region. The marketing managers use the data to evaluate the market share of different Frito-Lay products compared to one another and to competing snack foods in each region where the company does business.
a. case study
b. acquired database
c. syndicated research
d. marketing information system
e. marketing intelligence system

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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