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Pandos Pandos
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6 years ago
With target costing, marketers first ________ and then ________.
a. build the marketing mix; identify the target market
b. identify target markets; set different prices for each market
c. design the product; determine its cost
d. use skimming pricing; use penetration pricing
e. determine a reasonable selling price; target costs to ensure that the price is met
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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Pandos Author
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6 years ago
Correct Slight Smile TY
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Yesterday
this is exactly what I needed
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2 hours ago
Good timing, thanks!
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