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alperkilic alperkilic
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7 years ago
The corporate plan for a chain of night clubs has established a new products strategy as the company's priority. Which of the following would be the best example of a marketing objective that aligns with this corporate decision?
A) to spend $100,000 in product research and menu development
B) to launch a new dinner menu by the 2nd quarter
C) to increase profits by 10% over last year
D) to increase sales by 100,000 drinks over last year
E) to increase market share by 15% by the end of the 2nd quarter
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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7 years ago
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alperkilic Author
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#2
6 years ago
Thank you!
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