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alperkilic alperkilic
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6 years ago
During the introduction stage of the product life cycle
A) distribution is widespread since retailers accept any item that is new.
B) distribution is the most crucial focus.
C) most consumers are anxious to try the new product.
D) a lot of money is spent on promotion; place is emphasized in a later stage.
E) money is invested in the product to create a demand for the product.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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6 years ago
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alperkilic Author
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5 years ago
Appreciate this!
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