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alperkilic alperkilic
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Posts: 1076
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6 years ago
Hawa owns an independent garden center. Each season she and her employees work to maintain a list of the addresses of her customers. In the preseason of the following year, Hawa sends each of these customers a letter which includes information on the planting season schedule, new products she will be offering this season, and a postage-paid reply card allowing them to preorder their selections for pick-up, to ensure they are not disappointed. Hawa is using direct
A) marketing.
B) response advertising.
C) services.
D) response management.
E) targeting.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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6 years ago
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