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alperkilic alperkilic
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7 years ago
Lauren, the media relations manager for the corporation, prepares a document which contains information about a new product launch event that her company is hosting. The document contains the who, what, when, where and why of the event, and is distributed to a preferred list of editors. This document is a
A) corporate report.
B) press kit.
C) house organ.
D) press release.
E) press conference.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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RainbowRisingRainbowRising
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7 years ago
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