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DavenLC DavenLC
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6 years ago
In which technique below are consumers' values determined, followed by determining which product or service attributes would be viewed as a means of achieving a desired value? For example, it is determined that "good health" is highly valued and "soy products replacing beef" is viewed as a means of achieving "good health."
A) value salience analysis
B) qualitative value interviews
C) quantitative value interviews
D) laddering
E) value gradient analysis
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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SenalayaSenalaya
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6 years ago
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DavenLC Author
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5 years ago
A+ Answer!
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