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Jamie Sims developed a female urinal that has the advantage of allowing women to use the restroom ...

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Jamie Sims developed a female urinal that has the advantage of allowing women to use the restroom ...

Jamie Sims developed a female urinal that has the advantage of allowing women to use the restroom much faster. Jamie knows that long waiting lines for women's restrooms are often present in large, heavily used public facilities such as busy airports or entertainment complexes. She has perfected her urinal and a major plumbing manufacturer is interested in producing and distributing the device. However, the manufacturer wants Jamie to provide some research evidence indicating how receptive women are to using the device. Jamie is concerned about how to conduct the research since the topic is socially sensitive. Given this situation, Jamie should use:
A) traditional focus groups
B) structured survey
C) quantitative research
D) projective technique
E) mechanical observation

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Basic Marketing Research: Using Microsoft Excel Data Analysis

Edition: 1^st

Authors: Burns, Bush, Nash

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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)

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silverwing Author

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Thanks for your help!!

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Just got PERFECT on my quiz

deathwing

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this is exactly what I needed

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