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silverwing silverwing
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6 years ago
For teaching purposes, measurement scales are often depicted as levels within a pyramid.  What would NOT be shown on the pyramid?
A) “Descriptive” would be on the bottom of the pyramid as it is the  most basic and is present in every scale
B) “origin” would be on the top of the pyramid as it is the first level; the starting point
C) “distance” would be above “order” because as a scale, in order to have “distance” you must first have order
D) “origin” is above “distance” because “origin” has “distance” but “distance” does not have “origin”
E) “order” is above “descriptive” because you are looking at relative size of descriptors
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Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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stud_flerstud_fler
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silverwing Author
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6 years ago
Tough marketing course made easy by you
Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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