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silverwing silverwing
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6 years ago
Although open-ended questions are valuable when exploring topics, it is desirable to have predefined answer options for ease of analysis.  Open-ended questions are used in questionnaires during pretesting in order to:
A) uncover common themes so that they can be revised as closed-ended questions.
B) measure attitudes; they cannot be measured with closed-ended questions.
C) justify the fee charged to the client since open-ended are more challenging and time consuming to analyze.
D) measure demographics appropriately.
E) ensure there is an appropriate balance in questioning styles.
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Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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silverwing Author
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6 years ago
Study Force is awesome

-- silverwing
Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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