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silverwing silverwing
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7 years ago
Some tactics have been found to reduce the rate of refusal to participate in the survey.  Which of the tactics listed below was NOT discussed in your textbook as such a tactic?
A) offering to call back
B) identifying the research company
C) coercion
D) shortening the length of the interview
E) emphasizing that it is in fact research and not a sales ploy
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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7 years ago
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silverwing Author
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6 years ago
Tough marketing course made easy by you
Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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