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silverwing silverwing
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In the case of web-based surveys, the code book is vital as it is the researcher’s only map to decipher the numbers found in the data file and to match them to the answers to the questions on the questionnaire.
A) True
B) False
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Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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stud_flerstud_fler
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silverwing Author
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Study Force is awesome

-- silverwing
Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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