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Yokav Yokav
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7 years ago
What is the difference between publicity and public relations?
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
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7 years ago
Publicity is information about the company that is made available to consumers, typically in a news format. The company pays little or nothing for publicity. By contrast, public relations attempts to create goodwill between the company and its customers through public-service announcements or other activities that are designed to enhance to the company's image (for example, sponsoring a sporting event). Public relations costs the company money.
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