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McArgent McArgent
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6 years ago
The goal of contemporary communications is to engage the consumer. Engagement is driven by three factors:   
A) attention, interest and desire
B) awareness, comprehension and conviction
C) objectives, strategies and tactics
D) price, place and product
E) conditions, context and content
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Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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MrDeeMrDee
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6 years ago
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6 years ago
Thank you, thank you, thank you!
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This calls for a celebration Person Raising Both Hands in Celebration
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