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Timmy Timmy
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6 years ago
How have the information age and the electronic revolution changed the nature of newspaper and magazine publishing? What has this meant for advertisers?
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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1 Reply
Tuckwell, Canadian Advertising in Action, 11e

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wrote...
6 years ago
While the printed format remains the dominant form, major daily newspapers and national magazines have launched websites and digital editions available on a variety of electronic devices. Digital editions allow advertisers to reach the same audience profile but in a different way.
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