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bongua185 bongua185
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7 years ago
Celestial Seasonings focuses on the healthy aspect of its green tea. This is an example of product positioning by:
A) product user.
B) product class.
C) use or application.
D) product attribute.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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7 years ago
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