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bongua185 bongua185
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Posts: 1007
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6 years ago
Kyra makes frequent purchases from the Victoria's Secret website. She notices that each time she logs onto the site, it says "Welcome Kyra" and displays her credit card number and address when she gets ready to place an order. This is an example of:
A) personalization.
B) web analytics.
C) channel integration.
D) intrusive web design.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 153 times
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