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Sitki Sitki
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6 years ago
An email campaign works most effectively when:
A) consumers perceive it as "acceptable" spam.
B) messages resemble the information on the company's website and in company advertisements.
C) it targets infrequent purchasers.
D) it contains customer-generated reviews.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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Sitki Author
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#2
6 years ago
Yup, correct Slight Smile
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