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Home Q & A Board Other Fields Homework Help Business Marketing
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bongua185 bongua185
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6 years ago
If an advertiser uses expert endorsements, statements made by the expert in the advertisement must be based on:
A) legitimate tests performed by experts in the field.
B) the opinion of "typical persons" who would use the product.
C) truthful statements that represent the expert's personal experience.
D) lab or engineering tests.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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maficamafica
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6 years ago
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bongua185 Author
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6 years ago
This site is awesome
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Helped a lot
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