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bongua185 bongua185
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6 years ago
To substantiate an advertisement, the Federal Trade Commission and courts tend to use each of the following principles except:
A) the federal government assumes consumers read ads "broadly" and do not notice details hidden in fine print.
B) tests have to be with the actual product or one that is considered similar.
C) evidence should come from individuals or companies that would be considered experts by others in the field.
D) the courts and FTC will consider the totality of evidence concerning a claim, not just one particular study that may support a claim.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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bongua185 Author
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6 years ago
Just got PERFECT on my quiz
njn;l
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Yesterday
Thanks
africa143
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2 hours ago
Helped a lot
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