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birdseye birdseye
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Posts: 835
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6 years ago
What is double targeting?  Why is it important in today's environment?
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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wrote...
6 years ago
Double targeting involves developing a marketing strategy that reaches both genders effectively.  Families today have changing roles and responsibilities for family members.  Presenting traditional roles alone could greatly limit a company's market and/or even offend its target audience.
birdseye Author
wrote...
5 years ago
Thanks for the response
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