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Home Q & A Board Other Fields Homework Help Business Marketing
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ShadyAh ShadyAh
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6 years ago
Direct response communications have a significant advantage over traditional mass media advertising because
a. they allow for humour.
b. the direct results of the investment can be determined.
c. they are easily implemented
d. the target market does not need to be well defined.
e. they are less accountable.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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#1
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6 years ago
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ShadyAh Author
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6 years ago
Thanks
einstein
wrote...

Yesterday
Good timing, thanks!
djeghri
wrote...

2 hours ago
You make an excellent tutor!
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