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birdseye birdseye
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6 years ago
When Maytag develops an ad for Maytag dishwashers that states facts on what the dishwasher will do, and is backed up with information for consumers, they are employing a(n)
a. emotional appeal
b. comparative appeal.
c. factual appeal.
d. lifestyle appeal.
e. negative appeal.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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birdseye Author
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#2
5 years ago
Thanks for the quick answer
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