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birdseye birdseye
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6 years ago
Media objectives outline what a media plan is to accomplish based on all of the following EXCEPT
a. why.
b. what.
c. how.
d. where.
e. who.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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birdseye Author
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#2
6 years ago
This answers my question
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