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ShadyAh ShadyAh
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6 years ago
If product sales as expressed as a percentage of total sales by region are close to population splits by region, the following geographic strategy would be appropriate when devising a media strategy.
a. regional coverage
b. national coverage
c. provincial coverage
d. local coverage
e. segmented coverage
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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