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birdseye birdseye
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6 years ago
An action plan for communicating incentives to appropriate target markets at the right time is called a(n)
a. integrated marketing communications plan.
b. strategic plan.
c. marketing plan.
d. sales promotion plan.
e. incentive plan.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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MrTimMrTim
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6 years ago
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birdseye Author
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6 years ago
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Just got PERFECT on my quiz
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