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ShadyAh ShadyAh
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Posts: 534
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6 years ago
According to the textbook, key influences on theme development for an event are
a. mission statement and marketing objectives.
b. time of year and target market
c. one's imagination and money.
d. history of the firm and management.
e. time and money.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
Read 37 times
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