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ShadyAh ShadyAh
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6 years ago
At the 2012 Olympic Games in London, Adidas paid $155 million to be an official sponsor.  Nike upstaged Adidas by having athletes wear chartreuse Nike Volt Flyknit shoes.  This is an example of ambush marketing.
a. True
b. False
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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