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Brittany9611 Brittany9611
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9 years ago
Describe Festinger's (1954) social comparison theory.

Also , provide more comprehensive discussion of the content, concepts, relevance, application and your own critical thoughts regarding the material that you studied. What do (you) think about what you have learned? Can you apply any of this material to issues in today's society? Does the research and theory help you to understand the social aspects of human behavior?  If you answer these questions in your writing, your grades will improve.  References?
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9 years ago
Describe Festinger's (1954) social comparison theory.

In many instances, there are no objective indicators of the accuracy of our beliefs and attitudes. In this situation, we seek confirmation of our beliefs by comparing our beliefs and attitudes with those of other people. Confirmation provides consensual validation – giving us a sense that our judgments are sound and that we are normal. This, in turn, produces a positive affective state. Negative affective states arise when there is a lack of consensual validation because of dissimilarity in beliefs and attitudes.
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