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What is social comparison theory? How might marketers use this theory in advertising?

dorean

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What is social comparison theory? How might marketers use this theory in advertising?

What is social comparison theory? How might marketers use this theory in advertising?

Textbook

Consumer Behavior

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

Read 83 times

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saltie

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dorean Author

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#2

7 years ago

Makes sense, thanks dude

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