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K3k33_L0v3tt K3k33_L0v3tt
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6 years ago
According to research presented in the chapter, consumers' attitudes toward products such as perfumes and greeting cards are ________ based because they are informed by ________.
 
  a. affectively; values and the self-concept
  b. behaviorally; past product purchases
  c. cognitively; logical appraisals of the product
  d. cognitively; social identity concerns
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yuchia.fangyuchia.fang
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