Visit a number of Web sites listed at the end of the chapter and summarize some of the information ...

This homework assignment obviously depends upon the individual choices of students when they visit Web sites. However, it is a good exercise to ask students to evaluate the attractiveness of each site (home page and other screens), how easy it is to navigate, how quickly the pages load (slow loading of photographs is a turn off), the degree to which each site provides the kind of information travelers would want, and whether or not various sites create the feeling of I want to go there. Considerable variation exists on all of these dimensions.