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Home Q & A Board Humanities Art and Culture Fashion and Design
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cali721 cali721
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6 years ago
Discuss three major demographic segments and their influence on the fashion industry. What is the best way for the industry to cater to each of these market groups?
 
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#1
6 years ago
gray market: fastest growing segment of population, control most money; most neglected by industry and media; post war baby boomers: group born between 1946 and 1964, largest group, fashion has catered to their needs as they have aged; baby busters: group born between 1965 and 1980, lower birthrate, fashion conscious, influenced by models and rock music stars, fashion designers cater to this group; baby boomlet: children, higher birth rate again, impact into 21st century
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