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What does is private label merchandise?

kelseymullerr

wrote...

Posts: 950

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6 years ago

What does is private label merchandise?

What does is private label merchandise?

What will be an ideal response?

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Related Topics

Solved Discuss the pros and cons of national brands vs. private label.
Solved Private label retailers
Solved Private label
Solved Merchandise assortment
Solved Merchandise plan
Solved The ________ is producing private label merchandise for their member clients. (Fill in the blank)
Many buyers are involved in private-label merchandise development. (True or false?)
Solved Private-label merchandise is also known as store, house, or distributor brands.

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Cookie19

wrote...

#1

6 years ago

Private label merchandise describes goods designed and produced exclusively for a particular
retailer's target audience. Developing private label lines affords the retailer the opportunity to
serve specific customer needs, fill gaps in brand name offerings, and increase profit margins.
Price competition on private label goods is virtually impossible because a retailer's competitors
are unable to carry the private labels of other stores.

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