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winterw0lf winterw0lf
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6 years ago
All of the following are true regarding surveys EXCEPT:
 
  a. Surveys are the tried and true method of testing campaign results
  b. Surveys can be conducted on the Internet or by fax.
  c. The same initial and follow-up surveys are needed to determine whetherany changes in audience awareness, comprehension, attitudes or actionoccurred.
 d. It is not a good idea to use test and control groups.
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