Sincethe companyis launching a brand new operating software for cellular phones in the next month, ...

Sincethe companyis launching a brand new operating software for cellular phones in the next month, the board of directors at Smithsonisms Corp asks its PR department to schedule appointments with key editors, conduct media training for the
 
  organization's spokespeople, prepare an outline of key talking points, make travel arrangements for each city, and prepare a briefing book about the editor and publication background. What kind of event is the board of directors of Smithsonisms Corp planning,and why?
  a. Satellite tour; for generating effective media coverage
 b. Desktop tour; for building a healthy relationship with the media
 c. Fam tour; for familiarizing the media with the organizational activities
 d. Press tour; for developing effectual media relations