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gd1325722 gd1325722
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6 years ago
After a product launch campaign, the PR team analyzed the data. The team found that the campaign did not generate the results they wanted. Therefore, the team decided to come up with a better campaign for the next launch.
 
  Which step of the public relations process is the PR team currently in, and why?
   a) Assessment; because the analysis of the data made the PR team realize that additional efforts were needed to better the campaign
   b) Feedback; because the data are a way of telling the PR team about the performance of the campaign
   c) Programming; because the PR team is thinking of starting a new communications program to further the organization's objective of more meaningful campaigns
   d) Communication; as the data are a way of communicating the underperformance of the campaign to the PR team.
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alexrod83alexrod83
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6 years ago
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gd1325722 Author
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6 years ago
Thank you, thank you, thank you!
Fleury
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Yesterday
Correct Slight Smile TY
kater28
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2 hours ago
This helped my grade so much Perfect
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