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Blueyasser Blueyasser
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6 years ago
Adweek magazine called the special event a live ad. Was the event an advertisement? Would that mean it wasn't public relations?
 
  What will be an ideal response?
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wrote...
#1
6 years ago
As Juliet famously said, What's in a name? That which we call a rose / By any
other name would smell as sweet. As long as the tactic worked, does it matter
how we classify it? Special events, however, usually are classified as either
publicity or media relations, both of which are part of the practice of public
relations. PRSA certainly believed that the event was public relations, awarding it
a Silver Anvil.
Blueyasser Author
wrote...
#2
6 years ago
Thank you so much for the answer
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