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Home Q & A Board Other Fields Homework Help Human Resources Public Relations
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husna95 husna95
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6 years ago
Would it be ethical for a public relations practitioner, in the employ of a pharmaceutical company, to openly assist a professor in writing a medical-journal article about one of the company's products?
 
  What will be an ideal response?
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wrote...
#1
6 years ago
Under the dictates of the Good Publications Practice: Guidelines for
Pharmaceutical Companies, yes, it would be ethical  but, as the guidelines state,
both the role and the payment of the practitioner would have to be acknowledged
within the article. The case study does indicate that some medical-journal editors
and medical researchers might not accept such a relationship.
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