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mysttrr mysttrr
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7 years ago
Is podcasting a suitable tactic for both internal and external publics?
 
  What will be an ideal response?
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wrote...
#1
7 years ago
This case study implies that it is. IBM replaced a costly weekly teleconference
with a podcast targeting 7,000 managers around the globe. All of the advantages
and disadvantages mentioned in the answer to question one hold true. However,
it is also important to remember that podcasting is one-way communication, and
that two-way communication is essential to good employee relations  or
relations with any public, for that matter.
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