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Huggybear001 Huggybear001
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6 years ago
Do you think A&F's public relations tactics did enough to defuse the situation? If not, what else would you have recommended?
 
  What will be an ideal response?
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#1
6 years ago
The major criticism of A&F's actions is that they came late. Ceasing any
distribution of the catalog, although a costly option, would have been
appropriate. It is hoped that A&F learned from the experience and set up an
internal system of checks and balances -- one that includes public relations -- to
avoid the marketing mindset that created this mess in the first place.
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